Released on = September 1, 2006, 10:21 pm

Press Release Author = World Fashion Week-World Fashion Awards

Industry = Entertainment

Press Release Summary = TOP FASHION DESIGNERS FROM 38 COUNTRIES UNITE FOR PEACE,
CULTURAL UNDERSTANDING AND HUMANITARIAN CAUSES.

Press Release Body = Los Angeles, California. July 31st, 2006. The United States has
officially been selected to host the first ever World Fashion Week - World Fashion
Awards in 2007. Los Angeles will act as inaugural city, with 38 countries
participating and anticipation abounding.

The first ever World Fashion Week - World Fashion Awards will provide worldwide
exposure and recognition for participants, with a special interest in establishing
cultural bridges and trade opportunities. This 7-day "Olympic-Style" event will
close the international fashion calendar each year by featuring the top fashion
designers from the strongest fashion nations around the world who will showcase
highlights from current and future seasons. Participants are given recognition not
only as individuals but also as representatives of their countries, cultures and
national fashion industries.

As an opening act, the World Fashion Week - World Fashion Awards will host its World
Premiere and Welcoming Gala on December 7th, 2006 at the Kodak Theatre (Home of The
Academy Awards®) in Hollywood. The Gala will serve as the official introduction of
The First Annual World Fashion Week - World Fashion Awards USA 2007 to worldwide
media, the International Fashion Industry, and all participating countries in a
fundraising effort for Humanitarian Aid. Long recognized as the Media Capital of
the World, Los Angeles will provide its stateof-the-art facilities for the World
Fashion Week - World Fashion Awards. The Black-tie Premiere Event will bring
together royal families, governmental figures, fashion experts and icons, members
from worldwide trade commissions and tourism offices, top fashion designers, top
models, celebrities, artists/performers and influential leaders, as well as
international press and media who will all be gathering at the biggest fashion
undertaking in history.
The Los Angeles Mayor, Antonio R. Villaraigosa, has recognized the potential of such
a gathering, calling it "an opportunity to celebrate the diversity of ideas,
perspectives and achievements in fashion." Mayor Villaraigosa has expressed his
support of this concept for unity, one with such a strong humanitarian aspect and a
multicultural philosophy, by earnestly stating, "Together in partnership we can make
a positive impact."

Acknowledging fashion as one of the most powerful economic forces around the world,
the 6th day of the World Fashion Week is dedicated to a massive fundraising
initiative for humanitarian causes. A "World Fashion Telethon" will take place in
each participating country in an effort to solidify the concept of "Fashion for
Peace." The World Fashion Foundation is in active partnership with international
foundations committed to raising funds on behalf of the world\'s most critical
issues.

This initiative gives fashion designers not only grounds of international exposure,
but also the direct opportunity to make a new type of statement, one of peace and
understanding. By taking an active part through their life's work, they will aid in
raising awareness and funds for humanitarian needs. Thus, together we enter an era
where fashion is not about frivolous participation in society but is about active,
artistic expression, cultural celebration, and a global financial impact for peace
and unity.

Attending countries for the 2006 Premiere and the 2007 World Fashion Week are:
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Croatia, Czech
Republic, Denmark, Finland, France, Germany, Greece, India, Ireland, Italy, Japan,
Kenya, Korea, Lebanon, Malaysia, Mexico, Netherlands, Poland, Portugal, Russia,
Serbia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey,
United Kingdom and the United States of America.

"World Fashion Awards honors individuals and entire cultures that make fashion
memorable."

. F a s h i o n F o r P e a c e.

Web Site = http://www.worldfashionawards.tv

Contact Details = International Media Contact Mariana Santangelo International
Media Relations World Fashion Week - World Fashion Awards E-mail:
Mariana@worldfashionawards.tv
Phone: +1 (310) 591-8743 Fax: +1 (310) 591-8725